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Australian high performance products rev up 2012 Automotive Week

Posted on 26 February 2012

A heightened commercial focus on Australia's leading edge aftermarket performance, racing and tuning products will highlight an expanded 2012 Australian Automotive Week, to be held in Melbourne from 11 to 18 March.

Supported by the Victorian Government, the 2012 Australian Automotive Week will include a new program to showcase Australian designed and manufactured high performance accessories, equipment, parts and tools.

 Timed to capitalise on the Formula 1 Australian Grand Prix motorsport theme, a full calendar of industry events organised by the Australian Automotive Aftermarket Association (AAAA) is designed to create opportunities for local companies to showcase their technologies to both the local and international markets.

AAAA Senior Manager, Government Relations and International, Ben Bartlett said the industry welcomes the Victorian Government's support for the aftermarket sector of the Australian automotive industry.

"Australia's automotive aftermarket contributes over $8 billion a year to economic activity and employs 300,000 people. This special Australian Automotive Week program is a first for our industry sector and is recognition of its importance," said Ben Bartlett.

"Companies keen to open new export markets and increase local sales are now applying to participate in the strategic suite of growth generating activities offered by this initiative," he said.

This is a major automotive aftermarket initiative to grow this $8 billion a year industry.

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